PROMOTION IN IPARRALDE AND SOUTHWEST FRANCE
Taking into account the current restrictions, local tourism will be the protagonist in the coming years. In this sense, the French public on the other side of the muga is a tourist with great potential. Both the tourist residing in the French southwest and those who come to this area to enjoy their vacations and whose great incentive is to cross the border to enjoy our beaches, mountains, tourist resources, gastronomy, etc...
We are a communication agency specialized in the French Southwest market. We work with all Media: Sud Ouest, La Semaine du Pays Basque, France Bleu, NRJ, TV7, Exterior, etc…
We are also the representatives of TVPI in Euskadi and Navarra. It is the only regional television that covers the French Basque Country and the South of Landes.
We show you an example of the possibility of communication, exclusive for tourist destinations.
OFFER TVPI
LOCAL TELEVISION, A SPEAKER FOR LOCAL COMMUNICATION
Consuming local products and favoring short circuits has become an essential attitude highly valued by French customers.
« We favor the local over the global, the close over the far, and the authentic over the standard »
Local brands today guide their communication based on this deep and lasting movement.
Local television, due to its content and its roots in the territory, allows brands to share their values with a very receptive audience.
OFFER "WITHOUT BORDERS"
EDITORIAL BROADCAST – TURISM0 SPECIAL
■ «WITHOUT BORDERS» is a new section of TVPI dedicated to discovering places attractive to the French public who wish to cross the border to enjoy leisure and the attractions of the area: beautiful towns and cities, museums, cultural events and sports, theme parks, tourist routes, gastronomy, etc.
■ The concept is the recording of a 7' report made by a TVPI journalist.
■ The report will be broadcast 60 times over 3 days.
■ This broadcast is also linked to a spot campaign: 20 screenings daily for a week. In total 140 ´20´´ passes on the dates chosen by the client.
■ In addition, the report is transferred to the client so that they can use it on their social networks, websites, etc.
